Product introduction: Homework Help is committed to providing all-disciplinary learning tutoring services for primary and secondary school students across the country. Homework Help Question Bank covers primary, junior high school, high school textbooks and workbooks across the country. It is a photo search with large question banks, fast search country email list speed and accurate answers. Problem solving tool.
Product positioning: help primary and middle school students to solve problems in the learning process, provide learning guidance and practice, and make learning easier
Slogan: Make learning easier
Version: IOS 13.11.0
According to the current data analysis, from 2015 to 2020, the market size of China's online education industry has grown year by year, reaching 400.3 billion in 2020; from 2013 to 2020, the K12 online education market has grown year by year, with nearly 90 billion yuan in 2020, a year-on-year increase of 37.6% .
China Online Education Market Size/China K12 Online Education Market Size
2. User base
According to current data analysis, the current population of children and adolescents aged 3-18 in China has reached 261 million, and the user base is huge; the number of online education users in China in 2020 will reach 305 million, a year-on-year increase of 17.8%.
Population of children and adolescents in China/Number of online education users in China
3. Distribution of competitive products in the market
Based on the huge market demand and huge user scale, the current education market is divided into platform, K12, tools, online comprehensive and other 80+ educational APPs. The homework app belongs to the Red Sea field and belongs to the K12 vertical education category.
Data from iResearch Institute
4. City level distribution
Judging from the city-level distribution of homepage users in the past three years, the proportion of second-tier and above cities has shrunk to 35.1%, while the proportion of third-tier and below cities has increased by 6.1%, of which the proportion of fourth-tier cities has increased the most. up to 23.9%;
The data shows that the sinking trend of the homework group is obvious, and the low-tier cities with great market potential provide huge development space for the homework group.