If the visitor is not yet looking for a particular product or service, they search for the product category to learn more. Optimizing your product category pages not only brings more shoppers to your site, but it's an important step in providing every shopper with a valuable on-site experience. If your product category pages don't deliver as expected, visitors leave without ever seeing the products they came for. Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing.
In his speech, Darijevic forcefully reminded us how important good visuals are for SEO and eCommerce in 2016, with facts like: Our hair masking service brains process images 60,000 times faster than text. After three days, customers still retain 65% of visual stimuli compared to only 10% of auditory stimuli. Consumers are 80% more likely to engage with content that includes relevant images . Content with relevant images generates 94% more views than content without images. Images are the most important deciding factor when making a purchase, according to 93% of consumers.
Of course, marketing experts have long known that compelling images are necessary to increase conversions. This is not news. And Google continues to prove how important quality images are to SEO by re-emphasizing its image search and reverse image search features year after year. How Visual Search Could Change SEO For Ecommerce | SEJ However, one problem continues to plague consumers and online retailers: it is extremely difficult to find specific products using a text query. This is especially true when users miss certain information or don't know how to describe a certain product.