Distributed through digital channels, such as social networks and search This activation is also expected to encourage users to donate money to the local Red Cross. The collaborative project was carried out with web cams and cameras that Phone Number Database actors themselves had in their homes. There are several side effects that the coronavirus lockdown has had on the advertising and creative industry. For example, since users Phone Number Database leave their homes to consume, then there is less incentive to spend on commercials. It's also unhelpful to invest in channels like Out-of- Phone Number Database and Print , useful only when people are actually out on the streets.
Of course, the production and Phone Number Database of more than one campaign had to be suspended. However, there are companies that even working from home are ready to continue their business endeavors. One of them is Vodafone Italy, which in recent weeks has been forced to work from home due to the harsh impact of the outbreak in Phone Number Database the country. Like other companies, the telecom decided to create a campaign to get on the trend about the coronavirus. However, the approach he used is very different from others. The Phone Number Database decided to film the campaign with the help of its collaborators, still confined to their homes. Directors, actors, stylists, post-production and the entire recording team coordinated using the telecom's mobile communication network.
Thus, a campaign was created where people from Italy Phone Number Database seen trying to survive the quarantine. And reinforcing the idea that, although people cannot be close, they can always work together. Study: Working from home can make us less creative Different narratives of the pandemic As already mentioned, several brands have decided to launch their campaign on the coronavirus. AB InBev proudly announced a few Phone Number Database ago a millionaire donation to the Red Cross with the budget that it normally dedicates to sports marketing. A creative agency altered wildly popular album covers to encourage the importance of social distancing . And Ford decided to stop its car ads for a campaign to boost its credits .