but has to be seen as an expert source. What makes the true influencer one is not in his status as a character with a certain number of followers, but rather in the fact that he is a reliable source of information and that usa phone list followers value within a specific field. Therefore, this usa phone list the essence of what they are and what they offer become a prominent element for B2B marketing and that it works as a question that can attract the attention of the very expert buyers of these products and services. B2B brands regularly resort to specialization to present their product (which makes, for example, highly specialized media one of their prominent environments). This is what they should also look for in influencer marketing. The working model Therefore, brands and B2B companies also have to start playing with this element. Influencer marketing already makes a lot of money - and more to come in the near future - and B2B usa phone list should start getting into it too. But, as Marketing Land reminds us , when it comes to usa phone list marketing with influencers in B2B, you cannot play with the same cards and with the same usa phone list that you play in the consumer market. It is not just that the influencers necessarily have to be different, but also that what needs to be positioned will also have to be. You can't just post a flashy photo on Instagram to sell your product. In this field, you have to position the content very well, choose it very well and work very specifically with a network of product ambassadors that help your positioning. It is what in analysis they call the 1:9:90 model. You have to work with the 1%, the influencers, who function as opinion leaders and pioneers when it comes to creating content. They are those who in consumption would be the trendsetters. With them, the promoters usa phone list be reached later, that 9% of the market, who are very usa phone list in social networks and will help to amplify the message. From there, the remaining 90% would reach the market. What to look for in the influencer The process to find the perfect influencer and work with him will involve, in the end, a path very similar to that used in consumption, but with a certain differentiated touch. You have to look for the influencer who has reach, who makes his messages relevant and who resonates with what he is saying. Likewise, you have to look for a reference character, who is later referenced by the others.